
芝華士(公司名稱)
In 1890, world-renowned 12-year Chivas Regal whiskey was born.
1890年,享譽全球的芝華士12年威士忌誕生。
Bartender: The Chivas Regal Royal Salute is 40 yuan plus10% service charge.
調酒師:芝華士皇家禮炮是40元,另外10 %的服務費。
Euro RSCG Shanghai will continue to hold the global above-the-line business for Chivas and is also the below-the-line activation agency-of-record for Chivas Regal.
靈智精實上海将繼續是芝華士的全球線上業務,和線下激活機構。
However, due to enter China later, Diageo's market share in China has a much lower than Martell, Chivas Regal, Royal Salute and other brands of old rival - the French group Pernod Ricard.
然而,由于進入中國後,帝亞吉歐在中國市場的占有率比馬爹利,芝華士,皇家禮炮和其他品牌的老對手要低得多-法國保樂力加集團。
Key brands such as Chivas Regal, Martell and Royal Salute were introduced into the country over two decades ago, since then they have grown to be China's leading portfolio of imported spirits.
早在二十多年前,一些重要品牌如芝華士、馬爹利、皇家禮炮就已進入中國市場,并逐漸成長為中國進口烈酒市場的領導品牌。
Chivas Regal(芝華士)是一個享譽全球的蘇格蘭威士忌品牌名稱,其含義可從詞源、品牌曆史及産品特性三方面理解:
詞源與字面含義:
品牌曆史與定位:
産品特性:
“Chivas Regal” 這個名稱,既是創始人姓氏(Chivas)與描述詞(Regal)的結合,更是品牌深厚曆史(尤其是皇家認證)與高端品質的凝練表達。它代表着源自蘇格蘭、擁有皇家血統、通過精湛調和工藝制成的奢華威士忌,象征着尊貴、成功與共享的愉悅。
Chivas Regal(芝華士)是源自蘇格蘭的著名調和型威士忌品牌,其名稱由創始人姓氏與皇家認證結合而來。以下是詳細解析:
詞源與品牌背景
産品特點與曆史地位
品牌現狀
Chivas Regal既是品牌名,也承載了家族曆史與皇室榮譽,代表蘇格蘭調和威士忌的經典之作。
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