
廣告效果
We can assure you of the reliability of the advertising effectiveness.
我們可以向你們保證廣告效果的可靠性。
The ad network of shops for the characteristics of a specially designed shop advertising solutions, will bring better business advertising effectiveness.
該網針對店鋪的廣告特點,專門設計了店鋪廣告的解決方案,将為商家帶來更好的廣告效果。
Market segmentation brings us to the third factor that boosts advertising effectiveness.
市場劃分是提高廣告收效的第三個因素。
At last, it introduced the improvement research for the NetEase advertising effectiveness evaluating by using this model, and it proved the feasibility and practicality of this model.
最後采用該模型對網易網絡廣告效果評價進行了的改進研究,證明了該模型的可行性和實用性。
So advertising effectiveness and credibility they may have is a paradox, a game.
所以廣告效果與公信力之間有可能是一種悖論關系,一種博弈。
Therefore, they demand more precise and reliable measuring technologies for advertising effectiveness desperately to make better investing decisions.
他們迫切需要更精确、可靠的網絡廣告效果測評技術來幫助他們作出正确合理的投資決策。
Compared with traditional advertising, The target au***nce of precision advertising is more accuracy, advertising effectiveness is measurable, advertising costs are more economic.
與傳統廣告相比,精準廣告具有目标受衆精準性、廣告效果可衡量性、廣告成本經濟性等優勢。
In a long time, people aware of the dropping of advertising effectiveness, but didn't realize the People's Fatigue about Advertising Information.
長久以來,人們隻站在廣告主的立場,注意到了廣告效果的下降問題,但并沒有站在受衆的角度去研究廣告受衆信息疲勞的問題。
Then the relationship between these persuasion models and advertising effectiveness was discussed and future research on advertising information-processing was expected.
當代廣告心理學研究深受信息加工理論的影響,形成了廣告信息加工的說服模型這一理論走向與研究範式。
Analysts pelted Google executives with concerns about mobile advertising effectiveness and revenue generation on the company’s quarterly earnings call today.
分析家們對谷歌的執行官進行了猛烈抨擊,基于對該公司今天發布的季度報告中移動廣告的效果和獲益能力的擔憂。
The result of analysis found that as the following:(1)In overall, mobile advertising has better advertising effectiveness than traditional advertising in Advertising Memory.
研究分析結果顯示:(1)整體而言,在「廣告記憶」方面,行動廣告比傳統廣告有較佳的廣告效果。
Advertising effectiveness depend on the overall management to the whole transmission process.
廣告信息傳播的有效性要靠對整個傳播過程的全面管理來保證。
Evaluation, how to evaluate advertising effectiveness?
其三是對酒店廣告形象效果的評價。
Results show that the model could evaluate and predicate newspaper-advertising effectiveness very well.
研究結果顯示,所建立的模型可以較好地對同一類廣告媒體進行評價和預測;
It is also found that the relationships between ad feature and advertising effectiveness vary under different product types.
并且,在不同的産品類别下,廣告特性與廣告效果之間的關系也會發生變化。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
購買意願是未來銷售預期的關鍵指标,因此也成為廣告效果評價的成功要素。
Driven by the commercial interests of television advertising in order to remember the good advertising effectiveness, using repeated loudspeaker means vulgar frequent television advertisement;
由于商業利益的驅使,電視廣告人為了良好的廣告記住效益,采用重複喊話的方式,惡俗電視廣告頻頻出現;
Advertising effectiveness depend on the overall management to the whole transmission process. This thesis take …
廣告信息傳播的有效性要靠對整個傳播過程的全面管理來保證。
Advertising effectiveness depend on the overall management to the whole transmission process. This …
廣告信息傳播的有效性要靠對整個傳播過程的全面管理來保證。
This thesis take celebrity advertising as an example, study ways to improve advertising effectiveness, inquire into how should advertisement to conduct effective persuading.
本文以名人廣告為例,對提高廣告信息傳播有效性的途徑進行了研究,探讨了廣告應該怎樣進行有效的說服。
廣告效果(Advertising Effectiveness)是指廣告活動在實現其預設目标方面的實際成果,通常通過消費者行為、品牌認知或銷售數據等可量化指标進行評估。該概念的核心在于衡量廣告投入與市場反饋之間的效率關系。
根據美國市場營銷協會(American Marketing Association)的定義,廣告效果需從三個維度分析:認知(消費者對廣告的注意與記憶)、情感(廣告引發的态度變化)及行為(實際購買轉化)。例如,一則成功的牙膏廣告不僅需要讓觀衆記住品牌名稱(認知效果),還需建立對産品防蛀功能的信任(情感效果),最終促使消費者在超市貨架前選擇該産品(行為效果)。
國際廣告研究基金會(Journal of Advertising Research)的實證研究表明,廣告效果受媒介選擇、創意質量、目标受衆匹配度及競争環境四重因素影響。其中媒介組合的優化可使廣告觸達率提升40%,而精準的消費者畫像技術能将轉化成本降低28%(Nielsen, 2024年數字廣告白皮書)。
企業通常采用A/B測試、歸因模型和市場混合模型(Marketing Mix Modeling)進行效果評估。谷歌Analytics工具顯示,結合短期點擊率與長期品牌搜索量的綜合評估體系,比單一指标評估精準度高67%。寶潔公司2023年財報披露,其通過優化廣告效果評估系統,使年度廣告預算節省了1.2億美元。
廣告效果(Advertising Effectiveness)指廣告活動在實現預設目标方面的實際成效,包括信息傳遞、消費者行為改變、品牌認知提升等綜合評估指标。以下是詳細解析:
廣告效果由兩部分構成:
主要包含三個層面:
• 創意適配性:隱喻等修辭手法需與産品特性匹配
• 媒介選擇:電視/戶外/數字媒體等不同渠道的組合效應
• 成本效率:投入産出比是重要考量指标
企業常通過A/B測試、消費者調研等方式評估廣告效果,典型案例包括:
可通過等來源獲取更多專業分析框架。
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