
广告效果
We can assure you of the reliability of the advertising effectiveness.
我们可以向你们保证广告效果的可靠性。
The ad network of shops for the characteristics of a specially designed shop advertising solutions, will bring better business advertising effectiveness.
该网针对店铺的广告特点,专门设计了店铺广告的解决方案,将为商家带来更好的广告效果。
Market segmentation brings us to the third factor that boosts advertising effectiveness.
市场划分是提高广告收效的第三个因素。
At last, it introduced the improvement research for the NetEase advertising effectiveness evaluating by using this model, and it proved the feasibility and practicality of this model.
最后采用该模型对网易网络广告效果评价进行了的改进研究,证明了该模型的可行性和实用性。
So advertising effectiveness and credibility they may have is a paradox, a game.
所以广告效果与公信力之间有可能是一种悖论关系,一种博弈。
Therefore, they demand more precise and reliable measuring technologies for advertising effectiveness desperately to make better investing decisions.
他们迫切需要更精确、可靠的网络广告效果测评技术来帮助他们作出正确合理的投资决策。
Compared with traditional advertising, The target au***nce of precision advertising is more accuracy, advertising effectiveness is measurable, advertising costs are more economic.
与传统广告相比,精准广告具有目标受众精准性、广告效果可衡量性、广告成本经济性等优势。
In a long time, people aware of the dropping of advertising effectiveness, but didn't realize the People's Fatigue about Advertising Information.
长久以来,人们只站在广告主的立场,注意到了广告效果的下降问题,但并没有站在受众的角度去研究广告受众信息疲劳的问题。
Then the relationship between these persuasion models and advertising effectiveness was discussed and future research on advertising information-processing was expected.
当代广告心理学研究深受信息加工理论的影响,形成了广告信息加工的说服模型这一理论走向与研究范式。
Analysts pelted Google executives with concerns about mobile advertising effectiveness and revenue generation on the company’s quarterly earnings call today.
分析家们对谷歌的执行官进行了猛烈抨击,基于对该公司今天发布的季度报告中移动广告的效果和获益能力的担忧。
The result of analysis found that as the following:(1)In overall, mobile advertising has better advertising effectiveness than traditional advertising in Advertising Memory.
研究分析结果显示:(1)整体而言,在「广告记忆」方面,行动广告比传统广告有较佳的广告效果。
Advertising effectiveness depend on the overall management to the whole transmission process.
广告信息传播的有效性要靠对整个传播过程的全面管理来保证。
Evaluation, how to evaluate advertising effectiveness?
其三是对酒店广告形象效果的评价。
Results show that the model could evaluate and predicate newspaper-advertising effectiveness very well.
研究结果显示,所建立的模型可以较好地对同一类广告媒体进行评价和预测;
It is also found that the relationships between ad feature and advertising effectiveness vary under different product types.
并且,在不同的产品类别下,广告特性与广告效果之间的关系也会发生变化。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
购买意愿是未来销售预期的关键指标,因此也成为广告效果评价的成功要素。
Driven by the commercial interests of television advertising in order to remember the good advertising effectiveness, using repeated loudspeaker means vulgar frequent television advertisement;
由于商业利益的驱使,电视广告人为了良好的广告记住效益,采用重复喊话的方式,恶俗电视广告频频出现;
Advertising effectiveness depend on the overall management to the whole transmission process. This thesis take …
广告信息传播的有效性要靠对整个传播过程的全面管理来保证。
Advertising effectiveness depend on the overall management to the whole transmission process. This …
广告信息传播的有效性要靠对整个传播过程的全面管理来保证。
This thesis take celebrity advertising as an example, study ways to improve advertising effectiveness, inquire into how should advertisement to conduct effective persuading.
本文以名人广告为例,对提高广告信息传播有效性的途径进行了研究,探讨了广告应该怎样进行有效的说服。
广告效果(Advertising Effectiveness)是指广告活动在实现其预设目标方面的实际成果,通常通过消费者行为、品牌认知或销售数据等可量化指标进行评估。该概念的核心在于衡量广告投入与市场反馈之间的效率关系。
根据美国市场营销协会(American Marketing Association)的定义,广告效果需从三个维度分析:认知(消费者对广告的注意与记忆)、情感(广告引发的态度变化)及行为(实际购买转化)。例如,一则成功的牙膏广告不仅需要让观众记住品牌名称(认知效果),还需建立对产品防蛀功能的信任(情感效果),最终促使消费者在超市货架前选择该产品(行为效果)。
国际广告研究基金会(Journal of Advertising Research)的实证研究表明,广告效果受媒介选择、创意质量、目标受众匹配度及竞争环境四重因素影响。其中媒介组合的优化可使广告触达率提升40%,而精准的消费者画像技术能将转化成本降低28%(Nielsen, 2024年数字广告白皮书)。
企业通常采用A/B测试、归因模型和市场混合模型(Marketing Mix Modeling)进行效果评估。谷歌Analytics工具显示,结合短期点击率与长期品牌搜索量的综合评估体系,比单一指标评估精准度高67%。宝洁公司2023年财报披露,其通过优化广告效果评估系统,使年度广告预算节省了1.2亿美元。
广告效果(Advertising Effectiveness)指广告活动在实现预设目标方面的实际成效,包括信息传递、消费者行为改变、品牌认知提升等综合评估指标。以下是详细解析:
广告效果由两部分构成:
主要包含三个层面:
• 创意适配性:隐喻等修辞手法需与产品特性匹配
• 媒介选择:电视/户外/数字媒体等不同渠道的组合效应
• 成本效率:投入产出比是重要考量指标
企业常通过A/B测试、消费者调研等方式评估广告效果,典型案例包括:
可通过等来源获取更多专业分析框架。
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