
n. 差異化營銷,差異型市場策略
Customization differentiated marketing is consumer-oriented marketing strategy, with essential difference with the two former concepts.
而定制差異化營銷則是一種消費者需求導向型營銷戰略,與前面兩者之間有着本質區别。
Differentiated marketing strategy: Seller produces two or more products that have different features, styles, quality, sizes, and so on to meet differential market demands.
産品差異性營銷:指生産多種具有不同特點、不同式樣、不同質量、不同規格的産品,以滿足各種顧客的需求。
It takes example for Shinwoo, one of supplierS for electronic products, taking a dissertation study for the application to Shinwoo by using differentiated marketing strategy.
本文以該産業下遊供應商之一的新友科技公司為例,專題研究差異化營銷策略在該公司的應用研究。
This article discusses the differences in content marketing, differentiated marketing strategy and implementation between risk and return, P\u0026G, differentiated marketing as an example to illustrate.
本文論述了差異化營銷的内涵,營銷策略和風險與收益之間的差異化的實施,寶潔,作為差異化營銷一個例子來闡述。
It points out that Zhongsheng Horticulture must choose the differentiated marketing strategy to make its way in the fierce market competition.
同時論文還從策略層面上研究并提出了中盛園藝在市場競争中取勝的對策。
However, customization differentiated marketing is a customer-oriented marketing strategy.
定制差異化營銷是一種消費者需求導向型營銷戰略。
In the insurance industry, customer classification is the basis for differentiated marketing.
客戶細分是保險行業進行差異化營銷的基礎。
By analyzing and studying LPSC's key market, the LPSC's differentiated marketing strategy is confirmed.
針對廊坊供電公司重點培育市場,确定了公司電力市場差異化營銷管理策略。
Localization of marketing is a summary of Chinese differentiated marketing from the perspective of marketing environment.
市場營銷的本土化是從營銷環境的角度對中國的營銷差異性的一個概括。
Because of the greatly differentiated markets in China, marketing innovation in partial buyer's market is possible.
中國有着十分複雜的差異化市場,這為局部買方市場的營銷創新提供了條件。
Managing the marketing mix to maximise differentiated value. The brand value perception (utility) is an econometric measure of the relative strength of the brand in its category.
通過管理營銷組合來放大差異化的價值。品牌價值感知度是品牌在各自類目中相對力量的經濟衡量指标。
With the continuous upgrading of production technology and the wide application of common marketing practices, advantages from differentiated market approaches are weakened accordingly.
特别是,隨着産品技術進步及市場化程度的提高,企業間産品的同質化和服務的雷同性趨勢正在削弱國内企業能力的差異化優勢;
Entering into Middle East market is better to adopt differentiation strategy, theenterprises will obtain the marketing competitive advantages with rivals by differentiated products.
中東市場適合采用差異化戰略,通過差異化産品取得與競争對手的市場競争優勢。
However, because of the current membership card marketing strategy towards universal, non-differentiated, consumer interest in membership cards also is on a downward trend.
然而,由于現在的會員卡營銷戰略走向普遍化、無差異化,消費者對會員卡的興趣也存在下降的趨勢。
The strategy will be centered by customer-orientation and differentiated business tactics, with a target of bringing combined effect in banking marketing service.
即通過對内部員工的營銷,以顧客滿意為中心,實施差異化的經營策略等,從而産生商業銀行服務營銷的組合效應。
Only the success of the marketing channels in order to enable the construction of telecommunications companies with a differentiated competitive advantage.
隻有營銷渠道的成功建設才能使電信企業具有差異化的競争優勢。
In the mature stage of the product life cycle, however, differentiated marketing begins to make more sense.
在成熟階段,産品的生命周期,但有區别的營銷開始更有意義。
差異化營銷(Differentiated Marketing)是指企業針對不同細分市場的需求,設計差異化的産品或服務,并制定相應的營銷策略,以更精準地滿足不同消費者群體的需求。這一策略的核心在于識别市場多樣性,并通過定制化方案提升品牌競争力。
經典案例包括寶潔公司的多品牌戰略(如海飛絲、潘婷針對不同護發需求),以及汽車廠商同時推出燃油車、混合動力和純電車型覆蓋多元化市場。
差異化營銷(Differentiated Marketing)是一種市場策略,其核心在于針對不同細分市場設計差異化的産品或服務,以滿足多樣化需求。以下是詳細解釋:
市場細分
企業将整體市場劃分為多個具有相似需求的子市場(如年齡、地域、消費習慣等維度),并為每個子市場制定專屬策略。例如,某服裝品牌可能針對年輕人和商務人士推出不同風格的産品線。
針對性策略
在價格、産品功能、推廣渠道等方面進行差異化設計。例如,高端市場采用高價與限量策略,大衆市場則強調性價比。
多目标并行
區别于集中化營銷(專注單一市場),差異化營銷同時覆蓋多個子市場,以擴大市場份額。
常見于成熟行業或競争激烈的領域,如汽車、快消品、電子産品等。例如,手機廠商針對遊戲用戶、攝影愛好者等群體推出不同配置的機型。
如需進一步了解術語的英文解析,可參考詞典定義。
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