
n. 差异化营销,差异型市场策略
Customization differentiated marketing is consumer-oriented marketing strategy, with essential difference with the two former concepts.
而定制差异化营销则是一种消费者需求导向型营销战略,与前面两者之间有着本质区别。
Differentiated marketing strategy: Seller produces two or more products that have different features, styles, quality, sizes, and so on to meet differential market demands.
产品差异性营销:指生产多种具有不同特点、不同式样、不同质量、不同规格的产品,以满足各种顾客的需求。
It takes example for Shinwoo, one of supplierS for electronic products, taking a dissertation study for the application to Shinwoo by using differentiated marketing strategy.
本文以该产业下游供应商之一的新友科技公司为例,专题研究差异化营销策略在该公司的应用研究。
This article discusses the differences in content marketing, differentiated marketing strategy and implementation between risk and return, P\u0026G, differentiated marketing as an example to illustrate.
本文论述了差异化营销的内涵,营销策略和风险与收益之间的差异化的实施,宝洁,作为差异化营销一个例子来阐述。
It points out that Zhongsheng Horticulture must choose the differentiated marketing strategy to make its way in the fierce market competition.
同时论文还从策略层面上研究并提出了中盛园艺在市场竞争中取胜的对策。
However, customization differentiated marketing is a customer-oriented marketing strategy.
定制差异化营销是一种消费者需求导向型营销战略。
In the insurance industry, customer classification is the basis for differentiated marketing.
客户细分是保险行业进行差异化营销的基础。
By analyzing and studying LPSC's key market, the LPSC's differentiated marketing strategy is confirmed.
针对廊坊供电公司重点培育市场,确定了公司电力市场差异化营销管理策略。
Localization of marketing is a summary of Chinese differentiated marketing from the perspective of marketing environment.
市场营销的本土化是从营销环境的角度对中国的营销差异性的一个概括。
Because of the greatly differentiated markets in China, marketing innovation in partial buyer's market is possible.
中国有着十分复杂的差异化市场,这为局部买方市场的营销创新提供了条件。
Managing the marketing mix to maximise differentiated value. The brand value perception (utility) is an econometric measure of the relative strength of the brand in its category.
通过管理营销组合来放大差异化的价值。品牌价值感知度是品牌在各自类目中相对力量的经济衡量指标。
With the continuous upgrading of production technology and the wide application of common marketing practices, advantages from differentiated market approaches are weakened accordingly.
特别是,随着产品技术进步及市场化程度的提高,企业间产品的同质化和服务的雷同性趋势正在削弱国内企业能力的差异化优势;
Entering into Middle East market is better to adopt differentiation strategy, theenterprises will obtain the marketing competitive advantages with rivals by differentiated products.
中东市场适合采用差异化战略,通过差异化产品取得与竞争对手的市场竞争优势。
However, because of the current membership card marketing strategy towards universal, non-differentiated, consumer interest in membership cards also is on a downward trend.
然而,由于现在的会员卡营销战略走向普遍化、无差异化,消费者对会员卡的兴趣也存在下降的趋势。
The strategy will be centered by customer-orientation and differentiated business tactics, with a target of bringing combined effect in banking marketing service.
即通过对内部员工的营销,以顾客满意为中心,实施差异化的经营策略等,从而产生商业银行服务营销的组合效应。
Only the success of the marketing channels in order to enable the construction of telecommunications companies with a differentiated competitive advantage.
只有营销渠道的成功建设才能使电信企业具有差异化的竞争优势。
In the mature stage of the product life cycle, however, differentiated marketing begins to make more sense.
在成熟阶段,产品的生命周期,但有区别的营销开始更有意义。
差异化营销(Differentiated Marketing)是指企业针对不同细分市场的需求,设计差异化的产品或服务,并制定相应的营销策略,以更精准地满足不同消费者群体的需求。这一策略的核心在于识别市场多样性,并通过定制化方案提升品牌竞争力。
经典案例包括宝洁公司的多品牌战略(如海飞丝、潘婷针对不同护发需求),以及汽车厂商同时推出燃油车、混合动力和纯电车型覆盖多元化市场。
差异化营销(Differentiated Marketing)是一种市场策略,其核心在于针对不同细分市场设计差异化的产品或服务,以满足多样化需求。以下是详细解释:
市场细分
企业将整体市场划分为多个具有相似需求的子市场(如年龄、地域、消费习惯等维度),并为每个子市场制定专属策略。例如,某服装品牌可能针对年轻人和商务人士推出不同风格的产品线。
针对性策略
在价格、产品功能、推广渠道等方面进行差异化设计。例如,高端市场采用高价与限量策略,大众市场则强调性价比。
多目标并行
区别于集中化营销(专注单一市场),差异化营销同时覆盖多个子市场,以扩大市场份额。
常见于成熟行业或竞争激烈的领域,如汽车、快消品、电子产品等。例如,手机厂商针对游戏用户、摄影爱好者等群体推出不同配置的机型。
如需进一步了解术语的英文解析,可参考词典定义。
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