
独特的销售主张
Whatever your unique selling proposition is, it’s gotta make ****** logical sense.
无论你的销售计划是怎样地独特,它应该符合简单的逻辑。
Your unique selling proposition should be communicated in terms of how it will benefit your visitors.
您独特的销售主张,应在如何传达将有利于您的访客条款。
A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your compe*****s.
一个做好这件事的方法是使用简洁“独特的销售主张” (USP),这能把你在竞争者中脱颖而出。
You should also have a USP (Unique Selling Proposition) near the top of your resume.
在你简历的最上面应该有一个独特的销售主题。
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒认为在产品上难以做到独一无二的公司,将“营销的重点转移到情感销售主张,来代替独特销售主张”。
Few of them, however, can claim to have a unique selling proposition.
但是他们中很少有品牌能够有一个独特的销售定位。
Brainstorm the content of a white paper or information product (e-book) that will help you to dramatize your product’s or service’s unique selling proposition to potential customers.
使用思维导图软件对产品的*********内容及任何相关的信息进行头脑风暴,那是可以帮助你向潜在的客户生动地介绍你的产品或服务的独特销售计划。
EXAMPLE: The popular Italian restaurant's unique selling proposition was that all the waiters were talented opera singers who sang beautifully while they worked.
这家很受欢迎的意大利餐馆的独特卖点是,所有侍者都是天才的歌剧演员,他们边工作边唱出优美的歌曲。
Use your Unique Selling Proposition to describe what sets you apart from other candidates.
用你独一无二的卖点来解释你为什么和其他的应聘者不同。
Businesses also need this kind of unique selling proposition (USP) to stand out from the crowd.
企业都得靠这种独一无二的营销主张(USP)脱颖而出。
In short, arrive at what's called your Unique Selling Proposition, or U.S.P. - the unique or special benefit to customers that sets you apart from the competition.
总之,达成所谓的“独特销售主张”,或USP (Unique Selling Proposition)——即令你在竞争中脱颖而出的、给予客户的独特利益。
Is to strengthen the products unique selling proposition?
是强化产品的独特卖点?
The definition of a unique selling proposition for a destination is a first step.
第一步需要确定独有的销售建议。
This is how you establish your unique selling proposition.
这是你如何建立你的“独特销售主张。”
Tumblr’s emphasis on customization and ease of use, is its unique selling proposition.
Tumblr的独特卖点在于可定制化和易用性。
Position Yourself. Develop a Unique Selling Proposition (USP) based on your own strengths and weaknesses as well as those of your competition.
根据你的优势弱势及竞争对手的情况发展一个独树一帜的卖点。
"unique selling proposition"(独特销售主张,简称USP)是市场营销领域的核心概念,指企业或产品在市场竞争中区别于竞争对手的核心优势或独特价值。这一概念最早由美国广告先驱Rosser Reeves于20世纪40年代提出,强调通过精准定位和差异化策略吸引目标消费者。
其核心包含三个要素:
现代营销实践中,USP的应用已拓展至数字营销领域。根据哈佛商业评论分析,亚马逊的"一键下单"专利技术(专利号:US5960411)是典型的USP应用案例,通过技术创新提升用户体验并形成竞争壁垒。企业构建有效USP时,建议参考美国市场营销协会(AMA)发布的《差异化战略白皮书》,其中强调需基于消费者调研、竞品分析和可行性验证的三维模型进行开发。
Unique Selling Proposition (USP) 是一个营销学术语,由广告人罗瑟·瑞夫斯(Rosser Reeves)于20世纪50年代提出,用于描述产品或服务在市场竞争中脱颖而出的核心卖点。以下是详细解释:
根据USP理论,有效的独特销售主张需满足以下三点:
如需进一步了解USP的理论框架或案例分析,可参考(雪球)和(设计百科)等来源。
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