
獨特的銷售主張
Whatever your unique selling proposition is, it’s gotta make ****** logical sense.
無論你的銷售計劃是怎樣地獨特,它應該符合簡單的邏輯。
Your unique selling proposition should be communicated in terms of how it will benefit your visitors.
您獨特的銷售主張,應在如何傳達将有利于您的訪客條款。
A good way to accomplish this is by including a concise Unique Selling Proposition (USP) that distinguishes you from your compe*****s.
一個做好這件事的方法是使用簡潔“獨特的銷售主張” (USP),這能把你在競争者中脫穎而出。
You should also have a USP (Unique Selling Proposition) near the top of your resume.
在你簡曆的最上面應該有一個獨特的銷售主題。
Philip Kotler says that the difficulty firms have in creating functional uniqueness has made them “focus on having a unique emotional selling proposition (an ESP) instead of a USP”.
菲利普-科特勒認為在産品上難以做到獨一無二的公司,将“營銷的重點轉移到情感銷售主張,來代替獨特銷售主張”。
Few of them, however, can claim to have a unique selling proposition.
但是他們中很少有品牌能夠有一個獨特的銷售定位。
Brainstorm the content of a white paper or information product (e-book) that will help you to dramatize your product’s or service’s unique selling proposition to potential customers.
使用思維導圖軟件對産品的*********内容及任何相關的信息進行頭腦風暴,那是可以幫助你向潛在的客戶生動地介紹你的産品或服務的獨特銷售計劃。
EXAMPLE: The popular Italian restaurant's unique selling proposition was that all the waiters were talented opera singers who sang beautifully while they worked.
這家很受歡迎的意大利餐館的獨特賣點是,所有侍者都是天才的歌劇演員,他們邊工作邊唱出優美的歌曲。
Use your Unique Selling Proposition to describe what sets you apart from other candidates.
用你獨一無二的賣點來解釋你為什麼和其他的應聘者不同。
Businesses also need this kind of unique selling proposition (USP) to stand out from the crowd.
企業都得靠這種獨一無二的營銷主張(USP)脫穎而出。
In short, arrive at what's called your Unique Selling Proposition, or U.S.P. - the unique or special benefit to customers that sets you apart from the competition.
總之,達成所謂的“獨特銷售主張”,或USP (Unique Selling Proposition)——即令你在競争中脫穎而出的、給予客戶的獨特利益。
Is to strengthen the products unique selling proposition?
是強化産品的獨特賣點?
The definition of a unique selling proposition for a destination is a first step.
第一步需要确定獨有的銷售建議。
This is how you establish your unique selling proposition.
這是你如何建立你的“獨特銷售主張。”
Tumblr’s emphasis on customization and ease of use, is its unique selling proposition.
Tumblr的獨特賣點在于可定制化和易用性。
Position Yourself. Develop a Unique Selling Proposition (USP) based on your own strengths and weaknesses as well as those of your competition.
根據你的優勢弱勢及競争對手的情況發展一個獨樹一幟的賣點。
"unique selling proposition"(獨特銷售主張,簡稱USP)是市場營銷領域的核心概念,指企業或産品在市場競争中區别于競争對手的核心優勢或獨特價值。這一概念最早由美國廣告先驅Rosser Reeves于20世紀40年代提出,強調通過精準定位和差異化策略吸引目标消費者。
其核心包含三個要素:
現代營銷實踐中,USP的應用已拓展至數字營銷領域。根據哈佛商業評論分析,亞馬遜的"一鍵下單"專利技術(專利號:US5960411)是典型的USP應用案例,通過技術創新提升用戶體驗并形成競争壁壘。企業構建有效USP時,建議參考美國市場營銷協會(AMA)發布的《差異化戰略白皮書》,其中強調需基于消費者調研、競品分析和可行性驗證的三維模型進行開發。
Unique Selling Proposition (USP) 是一個營銷學術語,由廣告人羅瑟·瑞夫斯(Rosser Reeves)于20世紀50年代提出,用于描述産品或服務在市場競争中脫穎而出的核心賣點。以下是詳細解釋:
根據USP理論,有效的獨特銷售主張需滿足以下三點:
如需進一步了解USP的理論框架或案例分析,可參考(雪球)和(設計百科)等來源。
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